The simple answer is 3D Projection Mapping is the here and now. We should utilize it as much as possible and innovate it further. Making it even more Spectacular and Grand. Seeing a structure coming to life with the help of 3D Projection Mapping is amazing yet tranquil.
Seeing your vision straight from your mind to a screen is only possible through projection mapping. While 2D projection has its own drawbacks, projection mapping has evolved over a period of time providing the masses with a better, richer and more realistic visual experience.
Projection Mapping, also known as video mapping and spatial augmented reality, is a projection technology used to turn objects, often irregularly shaped, into a display surface for video projection. These objects may be complex industrial landscapes, such as buildings as well.
Projection mapping is not limited to surfaces for display. It accepts the irregular curves and edges of any stationary or slow moving object. These objects could vary from complex indoor objects to theatrical stages etc, as listed above in the definition. This particular technology is being claimed limitless when it comes to creating an immersive experience.
We’re gonna list a few ways how projection mapping is being used.
See well known or famous architecture as you’ve never seen it before!
Projection mapping lets you exercise the full opportunity to turn the world into your canvas. The rest depends on your vision and how you’re likely to shape it. This adds more value to the experience at hand. It can help you bring a motionless object to life by highlighting its key features. This is not only a spectacle where people gather but also is a visual treat for the eyes.
Spectacular Product Launches
When a new product hits the market, it requires more effort to promote than an already established one. Marketers are basically responsible to introduce the new product to the masses. With the application of projection mapping, it becomes an engaging event for the prospects to gain the required amount of information about the product. And it doesn’t stop there but viewers never forget what they saw and also share it on social media gaining you more exposure for your product in turn.
Projection Mapping Done Right
It is one of the most complex when it comes to the application of projection mapping. With projection mapping, you are in complete control to give life to a lifeless structure in order to hear its story. Not only is it trending but it also enables you to create an immersive experience that is mainly memorable, immersive and eye candy.
Projection mapping is a part of innovative tech that is going to take the world by storm in the coming years. Nowadays it is very tough to please people with the use of usual mediums.
Using such tech enables you to be in control of your content and to allow your customers to experience something new and beyond the barriers of their imagination. You just need to figure out where you can apply projection mapping and we’ll be there so you get the best out of it. Contact us to clarify any doubts you may have.