Have you ever noticed that people lose interest after a short duration? It happens because there is no such interaction hence they tend to lose focus quickly.
With experiential marketing, you get to invite the crowd to engage with an experience that is going wow them. And a connection is developed between a brand and its customers. We’re going to list a few amazing examples of experiential marketing:
The Piano Staircase
Volkswagen is considered to be one of the top brands in the Automobile sector. But when it comes to pushing the boundaries and trying something different they never back down. So, they came up with something called “the fun theory”.
Volkswagen in Germany placed a fully functional piano staircase alongside an escalator in a subway. Which in turn led most of the crowd to choose the staircase over the escalator. People were seen enjoying playing their own melodies on the staircase while they were en route.
Their results were staggering as 66% of people choose the staircase instead of the escalator. The initiative and motive were to encourage people to be more active and at the same time build brand value.
The Ultimate Icebreaker
To introduce their direct flights that connect new york passengers to palm springs as winter was fast approaching. JetBlue placed a six by six-foot ice block in the middle of the marketplace with summer accessories frozen in the middle of them. The passers-by were asked to use any means necessary to break the ice blocks and grab the contents. Overall it was a remarkable approach to reach their target audience.
Arctic World Experience
Ink In Caps came up with a great experiential marketing campaign for QNB. Since it was located in Doha which is mainly categorized as a desert. We thought of something unique and called it “Arctic World”. Most visitors would have never been exposed to such creatures before this. It was an Augmented Reality set up wherein the participants would come face to face with animals and mammals you could only find in the Arctic. It was a massive success as there was a huge turnout and it gained a lot of traction on social media. Not only did our campaign allow kids to interact with the Arctic animals but we also won the hearts of many!
Small World Machines
An initiative was taken by Coca-Cola to bridge the gap between India and Pakistan rather than promoting a product or service. Coca-Cola developed the “small world machines” in both central cities of countries so that the citizens of each nation could interact with each other. There were giant screens where people could interact with each other but at the same time, they were from two different yet similar countries. This led people to actually initiate a conversation with one another.
This allowed people to get insights into each other’s lifestyles and daily routines. It helped people of both countries relate to each other thereby making the campaign a success.
Run For Your Bun Cafe
David Lloyd’s Clubs, being a company which specialized in the fitness category, initiated an experiential marketing campaign to motivate people in London to exercise to get a free lunch.
Guests were required to complete the whole workout in order to get a free meal. This campaign wanted to convey that healthy food along with a routine workout would lead to a healthy lifestyle.
Experiential marketing enables your customers to indulge in an experience that creates a lasting impression that will help your brand be more memorable. People then tend to associate your brand with positive emotions. Do you want such a successful experiential campaign? Well, you’re in luck cause we can totally help you do that. Do let us know if we missed any amazing experiential marketing campaigns so that we can add it to a Part II of this article. Do contact us for further information.