Introduction To VR
Many people think VR is just a gimmick or a game of sorts for kids to play and pass the time. But in reality, it has far surpassed that at this age. Virtual Reality has emerged and matured to become so much more than it used to be. The definition of Virtual Reality (VR) is an interactive computer-generated experience taking place within a simulated environment, that incorporates mainly auditory and visual, but also other types of sensory feedback like haptic.
This immersive environment can be similar to the real world or it can be fantastical, creating an experience that is not possible in ordinary physical reality. Augmented reality systems may also be considered a form of VR that layers virtual information over a live camera feed into a headset or through a smartphone or tablet device giving the user the ability to view three-dimensional images.
Can VR Be Used To Market A Product or Service?
Ask anyone if it could be used for marketing about five years ago. Most people would say no. They would say it’s more a way to try and engage people for a few minutes. But in reality, it has become such an advanced tool for marketing. That is if done in the right way it could blow people’s minds as well as educate them about anything you want to enlighten them about.
It is estimated that there would be 200 million VR users by 2020. That seems like quite a huge untapped market. Most people who have managed to do it right have earned huge success and even a massive amount of PR for their efforts. It surely has come a long way over the past 5 years and really matured in the market. Gone are the days of conventional experiential marketing. In with the new tech out with the old mediums so to say. It can even be used to tell a brands story or that brands initiative they are taking to make a better world.
Have Companies Tried And Tested VR In Marketing Campaigns Before?
The answer is Yes and that may surprise most people. But the simple fact is many have had massive and very successful VR marketing campaigns. A few examples would be McDonald’s, Volvo, and Marriott to name a few. Mcdonalds utilized the hype in the early stages of VR as they adopted it in their happy meal boxes.
Most people would think about how they did that. Basically, you could convert the happy meal box into a medium to use VR. All you would need after that was a mobile which is readily available in most households. Volvo did it really well and that garnered a lot of media attention for themselves. They had a VR test drive where participants could view the interiors of their new XC90 and at the same time drive by some beautiful realistic sceneries.
The massive Hotel chain Marriott also implemented VR and they were even featured on a news channel for doing so. How they implemented it was amazing. They asked people who were interested in going on a holiday to try their experience. They placed people at their resorts in Hawaii and London all with the help of VR. Similarly, Thomas Cook had virtual tours so people could “try before they fly”. This slogan was so catchy that it got a lot of free PR as well. They also gave them the chance to view the tourist attractions at these destinations.
Watch how McDonald’s captured their target Audience!
See How Volvo Disrupted The Market With This!
Why is VR Better Than Other Marketing Strategies?
You may be asking yourself what is the difference between traditional marketing campaigns and VR marketing. Well first off let’s say that the old methods don’t churn out the results you would like in a technology-based world we now live in. VR marketing helps people have unique experiences they would like to do and couldn’t do in the past.
But now with the help of VR anything possible (within reason). Most people would not only remember your brand for a longer duration but they would also talk about the campaign for a long time creating a buzz about it. Many brands even get a lot of free PR out of these campaigns as well if done right. Even social platforms such as Facebook are getting on the VR bandwagon.
They are trying to implement VR into Facebook. They are trying to make it educational but fun as well. Even Mark Zuckerberg was recorded saying that he wants 1 Billion users trying out their VR capabilities implemented on the site. He wants all of its users to experience what they have made. Every brand wants people to experience something that they always wanted to but never was able to do before. Everyone wants to enhance the customer’s experience so that they can be remembered long after compared to a standard marketing campaign.
Can You Take Experiential Marketing Up A Notch?
All brands/companies want to be iconic and on the tip of everyone’s tongue. They want people to talk about them and share their experiences on social media for an even wider audience to view or experience. With the help of VR marketing, you can move the bar up for experiential marketing.
You can make a viral video, get more views and basically more exposure. That’s what every company wants. In today’s tech-centric society the only way to come out as an industry leader is to embrace tech in your marketing strategies. One of the main points is the free media coverage your brand will get if you make a ripple in the sea of companies marketing themselves.
Have you always wanted an edge on your competitors? Have you wanted that excellent experiential marketing campaign that would propel your brand/company? We’re here to help you achieve those goals you’ve always wanted to. Contact us now for more clarity.