Project

Hot Air Balloon VR Game Experience

Client

Event Developers

What we did
  • Content Creation
  • Created VR Game Experience 
  • Technical Assistance
  • Calibration
  • Setup And Installation
Briefing

Celebrating the anniversary while promoting it to the masses. Event Developers wanted us to make first year anniversary a special occasion for their shoppers so we created a whole new interactive way to draw their attention. They wanted to extend their brand value while being able to wow their customers and interact with them to ensure that in order to promote themselves as a brand. It becomes easy therefore to create an impact on the customers’ minds. An age where stereotypical methods are losing its essence to create an impact, it becomes necessary to invite the application of interactive and experience-based technologies to engage the crowd towards the campaign.

Solution

We exposed the passers-by with a virtual reality experience such as a ride on a hot air balloon with the help of a VR game in which the participant who was on the ride was able to encounter the smallest of the details while taking off slowly from the virtual surroundings of the mall. While the participants were up in the clouds, we engaged them in a game which they couldn’t resist to play. As you move further up, you’re able to pop balloons with branding at the client’s discretion. You’re required to pop them and score enough points to get themselves prizes.

Result

With the help of our hot air balloon VR experience in the Mall, we were able to engage over 3500+ people in an event that lasted for 15 days while introducing new experiences and welcoming the new era of technology. A Special Thanks to Event Developers for giving us a helping hand.